Tollywood focusing on international markets

The blockbuster success of RRR in the global OTT space has propelled a new ray of hope in Telugu cinema. Telugu filmmakers are now looking at global theatrical markets.

Not so long ago, Rajamouli, Jr NTR and Ram Charan aggressively promoted RRR in the Japanese market and the film is setting new record there. It is sure to emerge as the highest grossing Indian film in Japan in the next few days. It will also be achieving this feat in a record time.

Now, Allu Arjun is set to foray into the international space with Pushpa as the film is set for its theatrical debut in Russia in December.

Following the path of NTR and Ram Charan, even Allu Arjun has decided to actively promote Pushpa in the Russian market. He will be taking part in the promotional events there starting very soon.

It is good to see Tollywood opening up new avenues in the international market. This will vastly boost the scale and the reach of Telugu cinema in the days to come.