Vijay Deverakonda faced a setback with Liger but he is bouncing back in big style with his next film, Kushi which is being directed by Shiva Nirvana.
As per the latest reports, the pre release business of Kushi is underway in big style.
Apparently, the non theatrical rights of the film are sold for a staggering price. The audio rights alone have fetched a mighty Rs 13 crores including the Hindi language rights.
The craze for the non theatrical rights mean that the Vijay Deverakonda and Samantha starrer is in the safe zone already. The film’s non theatrical rights alone are valued at Rs 90 crores now.
It is evident that Mythri Movie Makers are in profits zone already. They are laughing their way to the bank with the pre release business alone. At this rate, the theatrical rights should also fetch a very fancy price. The crazy combination of Vijay and Samantha is doing the trick for the film.
