Nandamuri Balakrishna is on a high now with back to back blockbusters, Akhanda and Veera Simha Reddy. His next film, NBK108 is with Anil Ravipudi.
The latest news regarding NBK108 is that the film’s post theatrical OTT streaming rights were sold to Amazon Prime Video for a record price.
Apparently, Amazon Prime paid a whopping Rs 36 crores for the OTT rights of the Nandamuri Balakrishna starrer. This is the biggest ever deal in Balakrishna’s career till now.
The film’s all-language OTT rights are with Amazon Prime now and the onus is now on Balakrishna and Anil to deliver the goods and score a OTT hit for Amazon Prime.